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Golden Wonder

Whilst almost everyone knows of Golden Wonder, not as many are aware that the company was born back in 1947 in Stockbridge Edinburgh, when local baker William Alexander started frying sliced potatoes in the afternoon once he’d finished baking for the day. He decided to name his new crisps after the Golden Wonder potato variety and the well-know and much loved brand was born. With firsts such as the launch of Ready Salted crisp in 1960 and Cheese & Onion crisps in 1962, Golden Wonder became the largest crisps company in Britain in 1966. The portfolio continued to grow and brands like Ringos, Transform-A-Snack, Rough Cuts, and more recently the smarter snacking Light & Loaded brands, were launched into the golden wonder-fully flavoured range of crisps and snacks.

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Flavour has been at the heart of the Golden Wonder brand since the launch of Cheese & Onion crisps in a green packet in 1962. We are passionate about strong and distinctive flavours and make no apologies for being fully-flavoured as we know consumers love the fact they get ‘more punch per crunch’ from Golden Wonder. Fried in sunflower oil until they are wonder-fully golden, Cheese & Onion and Salt & Vinegar remain among our best-sellers and our extensive taste tingling portfolio also includes unique flavours such as Sausage & Tomato and Spring Onion.

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Born in the early 70’s, Ringos bring back many fond memories and is now enjoyed by young and old alike. The range has made a real come-back in recent years and continues to grow rapidly. It contains 4 lusciously light and tantalisingly tasty flavours in different pack formats and all servings are below 100 calories making Ringos the tastier way to enjoy a lighter snack.

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We know that many people secretly like playing with their snacks. Turning robots into cars is something many of us have done as a kid (and still do today) with Transform-A-Snack.

Tempt your tastebuds with these tasty, thick ridged crisps that cut through hunger. Available in 5 popular flavours from food outlets & shops, as well as many vending machines across the country.

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These fun snacks really bring flavour to life with playful fully-flavoured shapes and tastes that are not only for kids… The range contains the family favourites Spicy Bikers, Tangy Toms, Awesome Oinks and Quarterbacks and all packs are price-marked.

When you are flying around, grab yourself some of these light and crunchy lattice Saucers. Snacks with universal flavour appeal that deliver a wonder-ful explosion of taste in every bite. Available in the popular Sour Cream & Onion and BBQ flavours in £1 price-marked packs.

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Taste is everything which is why our crunchy multigrain waves are baked so they contain 50% less fat but are loaded with wonder-ful flavour. The healthier snacking market continues to grow and so does Tayto’s Smarter Snacking offering.

They taste so great it’s hard to believe these light and tasty snacks are under 100 calories per pack. With taste like this you can have your crisps and eat them! They are part of the Tayto Smarter Snacking range.

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Our good-natured friends Ellie the elephant, Leo the lion and Marcel the monkey, live together in this 19g impulse bag. The product is part of Tayto’s Smarter Snacking range as it is Gluten Free, does not contain any artificial preservatives or colours, and only contains 99 calories per pack.