Crisps & Nutrition

In the UK we have been having a love affair with crisps since the 1950’s when Smiths Crisps (with the famous blue bag) started commercial production.

In 2008, we munched through many millions of packs a year.

Is eating a bag of crisps equivalent to a bag of celery?

Unfortunately not, but most of us know that. All crisps are high in carbohydrate and fat, and most of us know that, as well. If you’re on a low carbohydrate or low fat diet…crisps are not for you.

Whether you’re a crisp fiend, a chocolate fiend or you like your whisky, we urge you to enjoy your treats. Just remember, ‘everything in moderation’.

We’ve included some key nutritional information about crisp carbohydrate, fat and salt. It’s not meant to be exhaustive

Crisps and Salt

Nearly all crisps contain salt because it adds to the flavour.

The recommended daily adult allowance is 6.0g of salt
per day.*

A single serving (40g) of Jonathan Crisp contains an average of 0.7g of salt (around 12% of your recommended daily allowance).

An Average party Pack (if you ate them all) in our estimate would work out at 2.6g consumed which is nearly half your daily allowance.

Now, we’ve all munched through a big bag on our own occasionally, so bear in mind this impact on your salt intake.
*Source: Department of Health

Crisps and Fat

Fat is a concentrated energy. You store it until you need it.

All crisps contain fat because they are cooked in oil.

The fat content of most crisps is between 24% and 35% depending on the type of oil, the frying temperature and moisture content of the potatoes.

The fat content will be a combination of saturated, monounsaturated and polyunsaturated fats. Your body needs all these fats in quantities dependant on your lifestyle and level of physical activity. Jonathan Crisp contains predominantly polyunsaturated fat as it is made in non-hydrogenated sunflower oil.

Polyunsaturated Fats
Found in sunflower seeds, wheat germ, sesame, soyabean, corn and their oils.

Monounsaturated Fats
Found in olives, rapeseed, nuts, avocados and their oils.

Saturated Fats
Found in butter, cheese, meat products, full fat milk and yoghurt, pies, pastries, lard.

Crisps and Carbohydrates

In the body, the main function of carbohydrate is to provide energy (together with fat & protein).

The carbohydrate content of most crisps is around 55% to 65%.

Carbohydrates are a combination of sugars, starch and fibre.

All crisps contain high levels of carbohydrate because they are made from potatoes which are rich in starch, as are other root vegetables (starch provides readily accessible fuel for physical

performance). Your body needs carbohydrate in quantities dependant on your lifestyle and level of physical activity.

Premium crisps cooked “jackets on” will contain around 4 – 6g per 100g of fibre.

Typical carbohydrate content of Jonathan Crisp per 100g is 5

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